WHY EXHIBIT?

WHY EXHIBIT?
People walking at indoor event

Exhibit at SEMA 2026

Exhibiting at the SEMA Show puts your brand directly in the path of thousands of the industry's most serious decision makers and the most influential media from every corner of the specialty equipment industry.

Whether you're an established brand or going from garage to global, SEMA gives you the platform to secure the deals that drive growth.

153,000+
Attendees
70,000+
Buyers & Decision Makers
2,600+
Media & Content Creators
support_agent Contact Sales Rep
storefront Reserve Your Booth
menu_book Exhibitor Brochure

monitoring Audience Insights

trending_up Senior Decision Makers

More than 70%

of SEMA Show attendees are owners, C-suite executives or senior management.

rocket_launch New Buyer Access

More than 30%

are attending the SEMA Show for the first time, creating new connections for your brand.

groups Qualified Buyers
42% Repair / Service / Installation
25% Retailer / Jobber
17% Wholesaler / Distributor / WD
8% Builder / Fabricator / Converter
7% Vehicle Dealer

public Global Reach

See buyers from 140+ countries and regions, all under one roof.

80%
Domestic Buyers
20%
International Buyers

Attendance by U.S. Region

53% West
22% South
17% Midwest
8% East

Top 10 Attending Countries

#1Canada
#2Mexico
#3Australia
#4Brazil
#5Japan
#6Germany
#7France
#8United Kingdom
#9China
#10Argentina

Media Breakdown

  • 1,400+ Unique Media Outlets
  • 2,620+ Total Media
  • 69.9 Billion in Reach Generated
  • 400+ International Media
SEMA Channel

smart_display What the Industry is Saying

payments Transparent Pricing. Unmatched Reach.

Choose the plan that fits your business strategy.

SEMA/TIA Member

$24.95

*Membership application available on form

Non-Member

$39.95

tune Configurations & Surcharges

  • Island Booths+ $4,500
  • Peninsula Booths+ $1,500
  • straighten Minimum Size 10' x 10'

verified What's Included

  • check_circleUp to 500 lbs. of complimentary material handling for exhibitors with 800 sq. ft. or less.
  • check_circleDiscounted carpet, padding, and visqueen for exhibitors with more than 450 sq. ft. (if ordered by October 1, 2026).
  • check_circleOne complimentary New Product Showcase entry.
  • check_circleOfficial SEMA Show directory and mobile app listings.
  • check_circleAll-access SEMA Show Education sessions and admission to SEMA Industry Honors.
  • check_circle8-ft. drape backdrop (excluding island exhibits).
  • check_circle3-ft. side divider drapes for linear booths.

task_alt How to Submit

  1. Access the Portal
  2. Complete Agreement
  3. Select Booth
  4. Submit Deposit
support_agent Contact Sales Rep
storefront Reserve Your Booth
menu_book Exhibitor Brochure