NOVEMBER 3-6, 2026
LAS VEGAS CONVENTION CENTER
LAS VEGAS CONVENTION CENTER
MEDIA
Accredited media: register for your badge, review the SEMA Show media policy, and visit the Media Center for press resources.
COVERING THE SHOW
Media credentials are reserved exclusively for working members of the media. In order to maintain a B2B business-to-business environment conducive for buyers and sellers to do business, media credentials are only available to media in the automotive industry or those that cover small businesses or another relevant topic.
Qualifying materials may be required to:
- Verify that the company is an editorial/media body that covers the SEMA industry, its members, or its products, and
- Verify that the applicant is associated with the company.
Click the "MORE INFO" button below to get more details.
FREQUENTLY ASKED QUESTIONS
When will my badge(s) be mailed? ▾
Domestic badges are mailed in advance closer to the Show date. International badges and late registrations should be picked up on-site at registration. Check your confirmation email for final fulfillment details.
When will my badge(s) be mailed? ▾
Exhibitor badge mailing schedules are communicated in exhibitor registration updates. If badges are not received before travel, they can be reprinted on-site at registration.
How much does it cost to register and get a badge? ▾
Badge pricing is published each Show cycle when registration opens. Final pricing may vary by registration category and timing; always refer to semashow.com registration details for current rates.
I have a Featured Vehicle in the Show. How do I register to get a badge? ▾
Featured Vehicle badges are not pre-registered and are not mailed before the Show. When you check in your vehicle, you will receive a special registration form that must be completed on-site.
How do I know how many exhibiting personnel are already registered? ▾
When the exhibitor key contact signs into the online system, it shows how many are registered, how many remain in the complimentary allotment, and how many have been paid for.
Our company is located in Canada. Will our exhibitor badges be mailed pre-show? ▾
Yes. US and Canadian exhibitor addresses are treated as domestic for badge mailing. Non-US and non-Canadian addresses are treated as international and are typically not mailed pre-show.
Can we still get our badges mailed pre-show if our address is a P.O. Box? ▾
No. A physical street address is required for domestic badge shipping. Carriers do not deliver these badge shipments to P.O. Boxes.
What if I need to change an exhibiting staff name on a badge? ▾
Name changes can be made online by the booth key contact before badges are mailed. After mailing, changes are made on-site in Exhibitor Registration and the incorrect badge must be surrendered.
May exhibitor badges be issued with a different company name? ▾
No. Exhibitor badges are issued under the official exhibiting company name on the booth space application.
What is a Non-Exhibiting Company (NEC)? ▾
If a company qualifies to exhibit but chooses not to and wants to register employees to attend the Show, they are classified as an NEC. If Show Management confirms the company as a Non-Exhibiting Company (NEC), a higher registration fee is applied. Non-Exhibiting Companies are limited to two registrants, attending no more than two Shows.
Can I register over the phone? ▾
No. Registration must be completed online or on-site following the official registration process.
I am an educator, but I am not bringing students to the Show this year. Am I eligible to attend through the SEMA Show Student Program? ▾
No. Educators attending through the Student Program must be accompanying students participating in the program.
WHY THE SEMA SHOW
Four days that move the entire automotive specialty industry forward. Thousands of exhibitors. Tens of thousands of decision-makers. One Las Vegas convention floor.
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