SEMA SHOW FRIDAY

The only public day — Friday, November 6.

SEMA Show Friday is the only day open to the general public — experience the show floor, meet celebrity personalities, and witness the industry's biggest vehicle unveils.

2026 SEMA Show Friday - Open to the Public

Tickets go on sale Monday, May 4th

If you want to get into the SEMA Show, but don't work in the industry, this is the opportunity you've been waiting for! SEMA SHOW FRIDAY - Open to the Public is your chance to experience the best of the automotive aftermarket in one amazing place.

Discover the latest automotive performance products.
See countless custom and unique vehicle builds.
Connect with manufacturers, distributors, and other enthusiasts.
And make your day complete by attending SEMA Fest to celebrate with the industry a night of music and motorsports!

To get the latest updates and notification when ticket sales open sign up now.

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FREQUENTLY ASKED QUESTIONS

When will my badge(s) be mailed? ▾

Domestic badges are mailed in advance closer to the Show date. International badges and late registrations should be picked up on-site at registration. Check your confirmation email for final fulfillment details.

When will my badge(s) be mailed? ▾

Exhibitor badge mailing schedules are communicated in exhibitor registration updates. If badges are not received before travel, they can be reprinted on-site at registration.

How much does it cost to register and get a badge? ▾

Badge pricing is published each Show cycle when registration opens. Final pricing may vary by registration category and timing; always refer to semashow.com registration details for current rates.

I have a Featured Vehicle in the Show. How do I register to get a badge? ▾

Featured Vehicle badges are not pre-registered and are not mailed before the Show. When you check in your vehicle, you will receive a special registration form that must be completed on-site.

Do public relations or marketing representatives qualify for media credentials? ▾

No. Public relations and marketing personnel representing manufacturers do not qualify for media credentials. Video production companies representing exhibitors, or those charging companies to be covered, also do not qualify.

Where can I find an exhibitor list for the SEMA Show? ▾

The SEMA Show floorplan and exhibitor list are published on semashow.com as the Show approaches. Check the floorplan/exhibitor section for current information.

How can I obtain information on new products at the SEMA Show? ▾

Visit the New Products Showcase and use the SEMA Show mobile app Product Scanner to capture product details and exhibitor information.

How do I know how many exhibiting personnel are already registered? ▾

When the exhibitor key contact signs into the online system, it shows how many are registered, how many remain in the complimentary allotment, and how many have been paid for.

Our company is located in Canada. Will our exhibitor badges be mailed pre-show? ▾

Yes. US and Canadian exhibitor addresses are treated as domestic for badge mailing. Non-US and non-Canadian addresses are treated as international and are typically not mailed pre-show.

Can we still get our badges mailed pre-show if our address is a P.O. Box? ▾

No. A physical street address is required for domestic badge shipping. Carriers do not deliver these badge shipments to P.O. Boxes.

What if I need to change an exhibiting staff name on a badge? ▾

Name changes can be made online by the booth key contact before badges are mailed. After mailing, changes are made on-site in Exhibitor Registration and the incorrect badge must be surrendered.

May exhibitor badges be issued with a different company name? ▾

No. Exhibitor badges are issued under the official exhibiting company name on the booth space application.

WHY THE SEMA SHOW

Four days that move the entire automotive specialty industry forward. Thousands of exhibitors. Tens of thousands of decision-makers. One Las Vegas convention floor.